Train yourself to be godly.
—1 Timothy 4:7
We want to get the most bang for our buck; want to be sure that when we lay down the dough we’re getting something that’s worth more to us than what we’re giving up.
Savvy marketers try to put themselves in the shoes and psyche of the shopper, because they know the number one question of the customer is, “What’s in it for me?”
Even when the product is religion, that’s the question. What’s in it for me? What’s the value? What’s the payoff?
Paul’s pitch lays it on the line …
Exercise is good for your body, but religion helps you in every way. It promises life now and forever (1 Timothy 4:7-8 CEV).
There you go. If you want both short-term and long-term value put your money on Jesus.
When you team with Jesus you
win now and you win forever.